"post-generic" filmmaking

hybrid genres in hollywood production - the pratice of putting together two or more traditional genres to produce something new for example comdey and horror. 1930s hollywood marketed a film by emphasing that it could belong to a number of genres it is now used alot almost excluding "staight"genre movies.in the film industry "genre" has always been a loose term.

Research

when choosing a film to go see one person said that they look at the genre of the film and the story line it doesnt matter who is in the film or whether it is no 1 in the chart or not.