Philomena's and Izzy's and Jess's Work :)

1)Why are there no viable arts/independent cinemas in many areas? Why/how is Southampton able to sustain the Picturehouse (Harbour Lights).

There are not as many independent films for almost all film exhibitioners for example Odeon and cineworld which are owned by the film companies for example paramount, twentieth century fox which distribute all there films which leaves no room for British independent film. Cinemas such as the picturehouse aka harbour lights show mainly independent British films in contrast to bigger cinemas picturehouse only has two screens.

2) What is the relationship between movie going and video/dvd/blu-ray hire/sales?

A few years ago films would make more in the cinema than on video and dvd. Contemporary audiences now would rather wait to buy a film on dvd and watch it in the comfort of there own home.dvd quality has improved over the years so you can get the same quality as you would as home. Box office takings are all not about the cinema now, half of the money made by a film is down to DVD sales and merchandise.

3) What does the programming of the Sky movie channels and Film Four respectively say about the relationship between pay television, niche marketing and consumer behaviour?

With sky movies and film four there are movies on 24/7 and there’s also chose of different genres to watch. In between films there are trailers for the new films coming out and there are niche marketing schemes which promote a new released film. In these niche marketing schemes, there are exclusive clips and interviews with cast members.

4) What is the most appropriate response Contemporary British Cinema can make to Hollywood dominance.

British cinema should show more independent british films and not show as many Hollywood films.

5) Should British films be distinctive at the expense of profitability if profitable at the expense of distinctiveness?

6) Is it possible for British films to be both distinctive and profitable? If so, how ?(please use examples in your response)

In order for a British film to be distinctive and profitable, the film needs to be advertised more and seen as a more interesting film than a Hollywood film. Most independent British films don’t make it into the big British screens such as ODEON and Cineworld, so if more British films were in these cinemas are shown once a week, there might be a chance these films profit.

DISTRIBUTION QUESTIONS

1) How has Hollywood come to dominate world markets?

Is cinema dead?

For cinema being dead:

• Orange wednesdays two for one.They have to do a deal to get people to go to the cinema otherwise not as many people would go if the deal wasnt on.
• The introduction of 3D shows that they have to do something which the audience cant experience at home
• The internet-people saying they dont like the film on forums so people dont think its worth spending money to go watch it as they believe what they read.
• Some films make more money on dvds than cinema for example the film waterworld
• Average ticket price has risen by 7.7 per cent which shows not many people are attending the cinema so they have to raise the price to make money.in 2007 in america adverage ticket price for an adult was $10.37 and in 2008 $11.17.
  
  In 1946-31.5million attended
  
  1970s-1 million
  
  1990s-26.5 thousand to 38 million between 1996 and 2000
  
  2000-27 million
  
• This shows not as many people are attending the cinema as they used to because in 1946 they wasnt as much to do as there is now.
  
• Cinema banning people from bringing in food so they have to buy food in the cinema which cost too much so people wont want to go.
  
• Also seeing the same stars everywhere may put people off watching a film.
• lovefilm-this is where they send you a film and you send it back.This is cheaper than going to the cinema
• website to download films are easy to access
  
  Against cinema being dead:
• The introduction of 3D and special effects have got more people into the cinema because they cant get the same experience at home.