Philomena's and Izzy's and Jess's Work :)

1)Why are there no viable arts/independent cinemas in many areas? Why/how is Southampton able to sustain the Picturehouse (Harbour Lights).

There are not as many independent films for almost all film exhibitioners for example Odeon and cineworld which are owned by the film companies for example paramount, twentieth century fox which distribute all there films which leaves no room for British independent film. Cinemas such as the picturehouse aka harbour lights show mainly independent British films in contrast to bigger cinemas picturehouse only has two screens.

2) What is the relationship between movie going and video/dvd/blu-ray hire/sales?

A few years ago films would make more in the cinema than on video and dvd. Contemporary audiences now would rather wait to buy a film on dvd and watch it in the comfort of there own home.dvd quality has improved over the years so you can get the same quality as you would as home. Box office takings are all not about the cinema now, half of the money made by a film is down to DVD sales and merchandise.

3) What does the programming of the Sky movie channels and Film Four respectively say about the relationship between pay television, niche marketing and consumer behaviour?

With sky movies and film four there are movies on 24/7 and there’s also chose of different genres to watch. In between films there are trailers for the new films coming out and there are niche marketing schemes which promote a new released film. In these niche marketing schemes, there are exclusive clips and interviews with cast members.

4) What is the most appropriate response Contemporary British Cinema can make to Hollywood dominance.

British cinema should show more independent british films and not show as many Hollywood films.

5) Should British films be distinctive at the expense of profitability if profitable at the expense of distinctiveness?

6) Is it possible for British films to be both distinctive and profitable? If so, how ?(please use examples in your response)

In order for a British film to be distinctive and profitable, the film needs to be advertised more and seen as a more interesting film than a Hollywood film. Most independent British films don’t make it into the big British screens such as ODEON and Cineworld, so if more British films were in these cinemas are shown once a week, there might be a chance these films profit.

DISTRIBUTION QUESTIONS

1) How has Hollywood come to dominate world markets?