Friday 5 February 2010

Hollywood Case Study

Pre Production and Production
Avatar(2009) is a science fiction film which was written and directed by James Cameron.He began writing Avatar in 1994 he wrote a 80-page script for it.Filming was supposed to happen after Cameron finished Titanic 1997 but because the necessary equipment was not avaliable .Work on the lanuage of the film began in 2005 and in 2006 he started developing the script.

The characters in the film are easy to understand as is the storyline.We find out from the start what is going to happen and why.

Avatar was budgeted at $237 million.$50 million was estimated to be paid to actors.Avatar became the highest-grossing film of all time which was $595,752,416 (USA).James Cameron made 8 million.

Production Companies involved: Twentieth Century-Fox film Film Corporation,Dune Entertainment,Giant Studios,Ingenious Film Partners and Lightstorm Entertainment.

The genre is Action,Adventure and Sci-fi there is also a romance involved so it appeals to alot of different audiences. The Imax also helped to sell the film.

The song "I see you" in Avatar was by Leona Lewis. This helps the film as she is a popular singer so her fans will want to go see it if she is singing in it.

Distribution

Distribution company-Twentieth Century-Fox Film Corporation,20th Century Fox,Bonton Film,Odeon

ways in which Avatar was marketed-posters,trailers,internet

merchandising-From the 11th December 2009 until December 31 2009 Mcdonalds gave away 6 different avatar character toys away with happy meals in the USA.This helped to promote the film as McDonalds is a very popular fast food restaurant.The toys also light up so it would make the children want to have one.

other merchandising to promote the film-Avatar:the game (for xbox 360,playstation 3,wii,Nintendo DS,Sony PSP, and Pc) ,t-shirts,tops,backpacks and bags.

number of countries which Avatar was shown in-

Exhibition

Date of release - 17th December 2009 (uk)

Number of Screens used for the opening weekend-

Box office takings for the opening weekend- $77 million

Length of time on release in cinemas-Avatar is still showing in cinemas

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